Resources Library by ANA

Consumer understanding in the age of entrepreneurship

Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers...

Catalogue: ESOMAR Smart Data Lab

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Carolina Maya, Andy T. Woods

November 4, 2019

The challenge of a global brand in unstable times

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019

Authors: Carolina Porcari, Maria Muzio, Rosaline Hester, Sabrina Scolnic

Companies: Compañia de Negocios Moiguer, The Coca-Cola Company

April 7, 2019

How we used a robot to solve a very human problem

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...

Catalogue: Congress 2018

Authors: Elaine Rodrigo, Nina Rahmatallah

Company: Kantar

September 23, 2018

NUDGE

This paper is about an innovative application of NUDGE, designed to minimise the disruption caused to consumers and thereby significantly improve chances of brand relaunch success. As a core concept, NUDGE is about creating a context of choice for...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Ramanathan Vythilingam

Company: Unilever

May 13, 2018

The new visual language of brands

Every brand should tell a short story because every consumer intuitively seeks a story: discover what drives a compelling story, how to tell it effectively and how to change consumer minds.

Catalogue: Global Qualitative 2017: Back to the future

Author: Nick Gadsby

November 1, 2017

How the IoT will save the planet

Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do...

Catalogue: Congress 2017: Visionary

Authors: Antoine Moreau, Laurent Florès

August 24, 2017

How to protect privacy in large datasets

In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Simon Van Duivenvoorde, Oriol Llauradó, Ezequiel Paura

Company: Netquest

November 18, 2016

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint

November 16, 2016

User experience: Testing in the digital age

The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We show what has changed already with our clients and why and how the research industry has to...

Catalogue: Congress 2016: #WOW

Authors: Sebastian Schmidt, Till Winkler

Company: SKOPOS

September 22, 2016